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Pentax’s upcoming film camera has got Gen Z written all over it



Ricoh has confirmed that it’s working on a new Pentax compact film camera, with more models on the horizon, as part of its Film Camera Project, which it announced last year.

Ambitious plans to bring new Pentax film cameras to market caused a stir in the film camera community, but the move made complete sense: like vinyl, film photography has enjoyed an extended time in the sun recently, if the surging price of film and analogue cameras is anything to go by. 

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