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CINNO Research: In 2022, the sales of folding screen mobile phones in China will be 2.83 million units, which will increase by 144% year-on-year against the trend, and Huawei will rank first with 1.44 million units



According to news from IT House on February 1, according to CINNO Research data, the sales volume of folding screen mobile phones in the Chinese market will reach 2.83 million units in 2022, a substantial increase of 144.4% year-on-year. According to the quarterly data,Domestic folding mobile phone sales have recorded positive year-on-year growth for nine consecutive quarters.

IT Home learned that in terms of brands, Huawei’s foldable mobile phone sales in 2022 will be about 1.44 million units, a year-on-year increase of 132%, ranking No. The mobile phone P50 Pocket / Mate X2 Collector’s Edition performed well in the market. Since its launch in December 2021, the P50 Pocket has been the single-season sales champion of domestic folding screen mobile phones for three consecutive quarters in Q1 / Q2 / Q3. S jumped to the top sales in the fourth quarter.

The top 7 brands all grew year-on-year, among which OPPO increased by 453% year-on-year, while Xiaomi increased by 112% year-on-year. OPPO has achieved good market performance with OPPO Find N, OPPO Find N2, and OPPO Find N2 Flip, while Xiaomi’s MIX Fold2 is the main sales force.

In terms of market share, Huawei’s market share will reach 51% in 2022, exceeding 50%. Although it has decreased by 2.8 percentage points year-on-year, it still leads the domestic folding screen mobile phone market; Samsung’s market share is 22.8%, a year-on-year decrease of 9.7 percentage points. The largest decline; OPPO ranked third with a 7.7% share, up 4.3 percentage points year-on-year; Xiaomi/vivo/Honor’s market share was 6.6%/5.8%/5%, respectively.

In 2022, the sales volume of products above 15,000 yuan in China’s folding mobile phone market will account for 21%, a sharp drop of 41 percentage points year-on-year; The sales ratio of 10,000-14,999 yuan dropped from 20% in the same period last year to 10%; the sales volume ratio of 5,000-9,999 yuan price range increased by 51 percentage points year-on-year to 69%.

According to observation and analysis, from the beginning of the year to the present, among the 15 foldable products launched on the Chinese market, 12 of them have a starting price of less than 10,000 yuan, which will lead to a rapid increase in the share of folding machines below 10,000 yuan; The continuous decline, its popularity is getting higher and higher, and the market capacity is expanding.

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