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Agency: The mobile voice market will drop to $200 billion by the end of 2026



Recently, Juniper Research pointed out in its latest report that the mobile voice market revenue will increase from 240 billion US dollars in 2022 (currently about 1.63 trillion yuan)to $200 billion by the end of 2026(Currently about 1.36 trillion RMB). The continued migration of P2P voice traffic to OTT voice applications and the rapid growth in the volume of voice fraud, such as voice phishing, are the main reasons for the decrease in revenue.

“The decline in mobile voice revenue has plagued operators for several years,” said Sam Barker, director of analytics and forecasting at Juniper Research.This problem is expected to persist, therefore, operators must increasingly focus on service development to address voice-related ARPU declines. “

Juniper Research highlights contact center as a service (CCaaS), flash calling, programmable voice and advanced firewalls as new opportunities for operators to mitigate the decline in voice traffic.

Additionally, Juniper Research said that the use of advanced monetization tools could enable mobile operators to increase revenue by at least 210% through the A2P model and over 50% through the P2P model in the first 12 months.

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